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Grow your business
Reclaim your time
Be the leader in your field

Watch our Video Business Card

We help you design a video marketing strategy that produces more leads with less effort. We help you create purposeful videos, save money on filming and implement it across marketing channels.

We take care of it all for you on 3 critical fronts

Video strategy

Fully integrated video content strategy

First things first, let us discover all the ways our purposeful videos can help in your organisation. From marketing, sales and educational content, through to recruitment and training. Our long-term strategy sets you up for success in all areas of your business and adapts to your needs as you grow.

Professional video production

Professional video production

We work smart. We take care of the pre-production and planning so you can focus on your business. We organise the right crew for you and create amazing content that engages your audience, pre-qualifies your clients, positions you as the leader in your field and works for you 24/7 saving you time and frustration.

Video implementation

Help with implementation for best ROI

Our services don’t end there. We want to see you succeed and will assist you with effective implementation, optimisation and metrics for your new content. This way we can ensure that the videos are working for you and can see the results.


A Brand Story Video for Australian cooktop manufacturer


A Brand Story Video for Market Research Agency


A PR video showcasing community outreach in country Victoria


An Event Highlight Video for TEDxMelbourne hosted by Marriott Docklands

Refresh Marketing

A Video Business Card for a premiere Copywriting Agency 

Whistle design

A Video Business Card for a Industrial Design Studio

Let us be your video marketing department

Leading your business through the digital era means embracing the future and taking charge of it. And in order to do that, you need a video strategy! This will provide you with a guide as to what you should be posting about on your website and social channels, so that you can invest more time in other meaningful aspects of running your organisation. It comes down to knowing when enough of enough is.


Organisations, like yours, come to us to leverage our experience in visual media communication and strategic implementation of video content. We offer single video production, but the biggest results come from videos that are part of our bespoke strategy.

Single Video


Try us out!

Pre-production planning

Professional production

Art director



Implementation guide 

See results soon

Book a call

Strategy + Ongoing

video production



Stay a step ahead of competition

Bespoke media strategy

Ongoing, SMART media production

Multiple videos, photos and animation

Advanced optimisation for each channel

Asset Management Portal

Tracking results

Great value

Easy billing

Book a call

media Strategy


if you have an in-house video production team

Deep research

Live workshop

Strategy document

Implementation guides

Systems for SMART production

Book a call

How we transform your business through video

Working with us is rewarding and fun. We pride ourselves on being creative and professional and always bring our smiles with us to work. And we do not shy away from sharing useful information that will help our clients transform their business!

Step 1
You talk, we listen

Schedule a call to tell us about your goals, challenges, and vision for your sales and marketing program. We apply our expertise and create a comprehensive video strategy.

Step 2
We bring the strategy to life

We do what we do best, create purposeful videos and photographs and help you integrate them in your business. Fifth Castle Media video production agency guarantees results that will reflect your vision and communicate the value of your brand accurately and effectively.

Step 3
You start growing

Through your new, engaging content you win better clients, get back your time, attract the right staff and forget about the competition.

Book a discovery call


Get valuable insight into advanced strategies for video implementation.

  • Discover 10 interesting stats about the impact of video

  • Get ideas for over 30 types of videos to create

  • Learn about the 3 most important videos for your organisation 

  • Phase 1: Full Integration into what’s already working for you 

  • Phase 2: Inbound Coverage

  • Phase 3: New Sales Strategies

  • Phase 4: Outbound Strategies 

Download a copy

What our clients say

Tammy Lobato testimonial

“I have had the pleasure of using Arek and his team for my professional headshots and business branding videos on a number of occasions. Arek is able to beautifully capture and communicate my business’ purpose through his unique creativity”

Tammy Lobato

Rachel Hook Testimonial

“Without a doubt, "inspiring, professional, innovative, creative, passionate" are all words I would use to describe Arek on-the-job. I've never been disappointed through all the times I have worked with him and his team!”

Rachel Hook

Why video?

Powerful communication

Video is the most successful and powerful marketing tool that there is in the digital age, it combines visual language with effective narrative, it allows us to tell a story to keep the audience captivated, to show them who you are, what you stand for and, most importantly, what it means for them.

Human connection

It allows us to connect with them on a very human level using not only words and images, but body language as well. Your new video will help you grow your business on many fronts, it will bring you new clients, it will help you better qualify them, get them excited about working with you, it may help them make better purchasing decisions, it will set the right expectations and will save you time.

Be found

It is imperative to have a strategy for your videos, just posting them once on your social media channels or burying deep in your website is simply not enough, and a sure way to get disappointing results. You want your video to work for for years to come, it’s not about posting it once!  

Arek Rainczuk founder

About our founder

Before creating Fifth Castle Media, our founder Arek Rainczuk APP, was Melbourne's leading personal branding expert at Five Castles Portraits, helping entrepreneurs communicate their uniqueness through purposeful photography.

But his career began at a biomedical lab where he spent his youth wearing a labcoat and cloning bacteria for his PhD.

These days Arek is a father, and sees himself as strategic partner, fluent in visual communication and marketing, passionate about making a real difference. He’s a punctual perfectionist… but still fun to work with.

Frequently Asked Questions

Fifth Castle Media is a Melbourne based video and photography production agency. We have an extensive team of professional creators specializing in many aspects of video and photography and we can always find a perfect artist to realise our strategy for your business.

The Fifth Castle Media Strategy is an extensive and comprehensive document that outlines all the different areas our purposeful videos can help enhance your business. We look at how you attract clients, what your sales process looks like, how you retain best clients and staff, how your internal processes operate and design a bespoke visual media plan. We schedule the production and organise everything.

We have over 30 different types of videos covering every aspect of your operations. From recruitment and training videos, through video marketing and video sales campaigns to event photography, testimonial videos, animations and more. We also have extensive experience in all aspects of photography.

We don’t simply deliver the files to you, each piece of content comes optimised for its intended use with clear instructions on how to put it to work. We help with the metrics so you can monitor the impact your new content has and pride ourselves in exceeding your expectations.

We take on clients for the minimum of six months. The first month is all about the strategy with the production generally beginning in the second month. Our professional post-production team will have the videos ready for review usually within a week of filming.

Most of our clients budget between $5,000- $10,000 per month. The budget dictates how quickly we can progress through the strategy and deliver the results.

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Video Implementation Guide