What a corporate video actually costs

A corporate video in Australia typically costs somewhere between $2,000 and $20,000 ex GST. Where a project lands in that range depends on how many days you shoot, how many finished pieces come out of the edit, and how much thinking happens before anyone picks up a camera.

That's a wide bracket, and it's wide on purpose. A single talking-head interview with one deliverable sits at the bottom. A multi-location shoot that produces a hero film, a handful of shorter cuts and a stack of social clips sits at the top. Both are "a corporate video" in the sense that they answer a client's brief. They are not the same job, and they shouldn't cost the same.

What's actually inside the price

A single video package covers pre-production, professional production, editing, optimisation for the platforms it'll live on, and an implementation guide so you know what to do with the finished files. That last part matters more than it sounds. A video with no plan for where it's published is a cost with no return attached to it, and we'd rather hand over something you can act on than a folder of files and a goodbye.

If you already have footage and just need it cut, the maths is different again. A simple talking-head edit, where the filming is already done and the job is structure and pacing, runs around $600. That's a fraction of a full production because the expensive part, the shoot day, has already happened. At the other end, a 30-minute documentary edit, the kind that needs a real narrative built from hours of interview and b-roll, runs around $15,000 on its own. Editing time scales with the complexity of the story, not just the length of the timeline.

Where the day rate sits inside the range

A standard production day, the kind that delivers broadcast-grade lighting, sound and a proper crew, runs around $6,000. One day can produce a lot if it's planned well: an interview, cutaways, b-roll for several formats. Two or three days for a multi-location or multi-subject project moves the total up accordingly. We've written more on what a production day rate actually includes if you want the detail on what that figure buys.

The variable that moves price more than any other

The single biggest lever isn't the camera gear or the crew headcount. It's how many separate deliverables the project needs to produce, and how clearly that's decided before the shoot. A project that knows exactly what it needs, one hero video, three supporting cuts, ten stills, costs less per asset than a shoot that goes out without a plan and hopes the footage sorts itself out in the edit. We cover the rest of what pushes a quote up or down in what actually drives video production cost.

Who's actually on the crew

Part of what the price covers is who's doing the work. We're a Melbourne studio, based in Belgrave, filming across the country since 2020. Arek Rainczuk, an Accredited Video Strategist, directs every project himself and doesn't operate the camera, because directing means running the room and steering the conversation, not watching it through a viewfinder. Editing stays centralised in Melbourne so the person who directed your workshop is also the person shaping the final cut. For shoots outside Melbourne, we work with vetted local crews in Sydney, Brisbane, Adelaide, Perth, Canberra and Hobart rather than flying a team interstate and billing for their travel days, which keeps a national project's cost closer to a local one than clients usually expect.

Why we quote a range, not a rate card

Video isn't a commodity you can price per minute, because a minute of talking-head interview and a minute of a multi-camera event are different jobs with different costs behind them. That's why the first step on any project, whatever the budget, is a conversation about what you're trying to achieve and what stage your business is at. Sometimes that turns into a single video. Sometimes it's better served by a media strategy engagement from $5,000, or a retainer that runs $5,000 to $10,000 a month for ongoing production, with a minimum six-month term and the first month set aside for strategy.

You can see the full breakdown, including where retainers and standalone projects sit against each other, on our pricing page.

If you've got a project in mind and want an actual number rather than a range, get in touch and we'll scope it against what you're trying to achieve.