Video strategy, written down.

23 June 2026 AI in video production: what changes, what doesn't Where AI helps video production, where it still falls short, and why strategy, trust and real people on camera stay a human job. 16 June 2026 What actually happens on a shoot day What a first-time client can expect on a shoot day: the prep that happens before, what the day feels like for participants, and how the edit comes back. 9 June 2026 Why captions matter for the sound-off audience Why burned-in captions are not optional, the 80% sound-off statistic behind it, and how to design a video that works before anyone unmutes it. 26 May 2026 How often your business photography needs a refresh How often to refresh headshots, team photos and website imagery, and the signals that tell you it's time before the photos start working against you. 19 May 2026 Measuring video ROI: the three-layer stack The three-layer stack for measuring video ROI: engagement, funnel behaviour and pipeline attribution, and what to track each month. 12 May 2026 Why one headshot runs out fast One headshot isn't enough when you publish weekly. What a personal branding image library is, and how it feeds LinkedIn, bylines and speaker kits. 5 May 2026 Running stills and video on the same shoot day Why combining stills and video on one shoot day works, what it takes to plan for both, and where the combined-shoot economics land. 28 April 2026 Video SEO: getting your films found How video SEO works across Google, YouTube and AI search tools, and the practical steps that get a corporate film found rather than filed away. 21 April 2026 A working checklist for event photography A practical checklist for briefing event photography: the shots to lock in before the day, coverage priorities, and what to hand the photographer. 14 April 2026 Why most corporate video quietly fails The seven failure modes we see most often in corporate video, how to recognise each one, and what to do instead. Practical, not alarmist. 7 April 2026 Where to publish corporate video: a channel guide A channel guide for corporate video: what belongs on LinkedIn, YouTube, your website and paid social, and how one shoot serves every one of them. 31 March 2026 Video that gets the phone ringing on site What trades and field service businesses need video to do: get the phone ringing, filter recruitment, and prove reliability before the first visit. 24 March 2026 The photography your website needs What photography a business website needs beyond stock images: hero shots, team portraits, workplace images, and how many is enough. 17 March 2026 Team headshots that actually look like a set Organising headshots for a team? Why a consistent set beats any single frame, how to make the session painless, and what to tell your people first. 10 March 2026 Video built for trust, handled with care What health organisations need video to do: build trust with patients and referrers, without compromising privacy or overstating a clinical outcome. 24 February 2026 One shoot day, a month of content How one well-planned interview day becomes a pillar video, dozens of clips, stills and written pieces, and why compounding beats campaigning. 17 February 2026 Video that builds belonging in a school community What schools need video to do: build belonging for current families and show prospective ones what enrolling would feel like, with proper parental consent. 10 February 2026 How we handle weather, reschedules and shoot-day curveballs How we plan for weather, illness and other shoot-day disruptions, and when we adjust on the fly versus reschedule the whole day. 3 February 2026 What to wear for a business portrait session What to wear for a business portrait session: colours, patterns, layers and the small choices that photograph well or badly. 27 January 2026 How to prepare your team before a shoot day What to brief your team on before a shoot day, from what to wear to what to expect, so the day runs smoothly on your side too. 20 January 2026 Why the workshop happens before the camera Why we run a workshop before anyone picks up a camera, and what a strategy engagement actually settles: audience, message, channels and calls to action. 13 January 2026 Video that grows a cause or a membership What non-profits and member associations need video to do: report impact honestly to donors, and give members a reason to renew and prospects to join. 6 January 2026 What a director-led production model actually means Why one director carries a project from workshop through to delivery, and what that continuity actually protects for the client. 16 December 2025 How we keep a multi-state shoot consistent How we keep a national shoot consistent across states, using local crews to one brief instead of flying a single team around the country. 9 December 2025 Show the floor, show the process, win the buyer What manufacturers need video to do: show the floor and the process, support recruitment and training, and let the standard of the work speak for itself. 25 November 2025 What happens in the edit, and how the review process works The stages a video goes through after the shoot, how feedback rounds are structured, and how to keep notes useful, not conflicting. 18 November 2025 Video that sells judgement, not just services Why professional services firms need video to sell judgement, which formats fit consultancies and practices, and how we film people who'd rather not be. 4 November 2025 How we film people who don't want to be on camera How we get a natural performance from someone who's dreading their interview, and why a script usually makes it worse, not better. 28 October 2025 Video that lets a prospect meet their adviser first What financial planning and advice businesses need video to do, which formats fit best, and how compliance review sits alongside the creative process. 14 October 2025 What a run sheet and a shot list actually do What a run sheet and a shot list actually are, why we build them backwards from the edit, and what to check before signing off. 7 October 2025 Video that earns trust on a construction or civil site What construction and civil businesses need video to do: win trust with tender panels, recruit into a tight trades market, and make safety content land. 23 September 2025 What actually happens in a strategy workshop What a strategy workshop actually involves: who's in the room, how long it runs, and the plan you walk away with. 16 September 2025 Why the founder on camera beats the professional presenter Why a founder speaking plainly to camera beats a polished presenter, what makes founders resist it, and how we get a reluctant one filming. 2 September 2025 The questions we ask before we agree to film anything The questions we ask before we agree to film anything, and why an agency that skips them is planning your shoot backwards. 26 August 2025 What an impact video actually needs to show a donor What an impact video shows a donor that a written report can't, and how to build one that proves the change rather than just claiming it. 12 August 2025 What actually separates a good production company from a bad one What actually separates a good production company from a bad one, and the questions that reveal it before you sign anything. 5 August 2025 FAQ videos: answering the objection before the call happens What an FAQ video does that a page of text can't, where it sits before the sales call, and how to structure one objection per video. 22 July 2025 How long a corporate video takes, start to finish A single video typically runs four to eight weeks from workshop to delivery. Here's what happens in each stage and what can stretch the timeline. 15 July 2025 Internal comms video for a business spread across sites Why internal comms video earns its keep across multiple sites, what to film first, and why it's different from a training video. 1 July 2025 What to ask before you sign a video quote Before signing a video quote, ask what's included in the number, how many deliverables it covers, and who's directing the shoot. Here's the full list. 24 June 2025 What a good B2B explainer actually explains What a good B2B explainer video does, where product video fits in the funnel, and why showing beats a script full of features. 10 June 2025 When cheap video is right, and when it isn't A cheap video and an invested one solve different problems. Here's how to tell which your business needs, and where the $2,000 to $20,000 range splits. 3 June 2025 What good event coverage actually captures What good event coverage actually captures, from the stage to the room, and why the highlight reel matters more than the raw footage. 20 May 2025 Budgeting video across a financial year A realistic annual video budget starts with the strategy, not the shoot list. Here's how to plan spend across a year using our published pricing. 13 May 2025 Safety videos people actually watch What separates a safety video people watch from one they switch off, where it belongs in the buying decision, and when a checklist clip is enough. 29 April 2025 What a media strategy engagement includes A media strategy engagement, from $5,000 ex GST, settles audience, message, channels and calls to action before production begins. Here's what's inside. 22 April 2025 When training and induction video pays for itself Training and induction video pays back the moment a process gets explained twice. Where it fits, when it works, and when a written SOP is enough. 8 April 2025 What corporate photography actually costs Retouched images run $110 each, a session's creative fee is $350, and packages start from $2,000 ex GST. Here's what each part of that actually pays for. 1 April 2025 Recruitment videos that attract and filter A good recruitment video does two jobs at once: attracts the right candidate and filters the wrong one out. What makes one work, and when to skip it. 18 March 2025 Retainer or project: how to buy video A single project runs $2,000 to $20,000 ex GST. A retainer runs $5,000 to $10,000 a month, minimum six months. Here's how to pick between them. 11 March 2025 Why most testimonial videos feel staged, and how to avoid it What makes a testimonial video believable, where it belongs in the buying decision, and why a gallery page is the wrong place to put it. 25 February 2025 What a production day rate actually buys A standard production day runs around $6,000 ex GST for broadcast-grade production value. Here's what's actually inside that figure. 18 February 2025 What a brand story video is actually for A brand story video is the founder on camera explaining why the business exists. What job it does, what earns trust, and when it's the wrong video to make. 4 February 2025 What actually drives a video's price up or down Location count, crew size, deliverables and edit complexity move a video's price more than gear or brand names. Here's what to check before you budget. 28 January 2025 What is a Video Business Card, and why it matters A Video Business Card is the two-minute film every prospect should watch before your first meeting. What it does, what makes one work, and when to skip it. 14 January 2025 What a corporate video actually costs Corporate video in Australia runs from $2,000 to $20,000 ex GST. Here's what sits inside that range and what pushes a project to either end of it.